What to check first
- Compare the Merchant Center item price against Shopify variant price.
- Check compare-at price, sale price, automatic discounts, market-specific pricing, and currency settings.
- Open the exact product URL Google crawls, not only the Shopify admin preview.
- Confirm the price visible on the page is the same price customers can buy at checkout.
- Check whether your feed app sends sale price, price, or both.
Common Shopify causes
Common causes include stale feed syncs, variant prices different from parent product prices, currency conversion, hidden sale logic, app-based discounts, subscription-only pricing, and product pages that show a different default variant than the submitted item.
Fast diagnosis method
- Export the affected items from Merchant Center.
- Export the matching Shopify products and variants.
- Compare item ID, product URL, variant URL, price, sale price, and currency.
- Manually open 5 affected product pages in an incognito browser.
- Fix the source data or feed mapping before requesting review.
Want to scan the feed first?
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