First split the problem
- Missing from Merchant Center entirely
- Present in Merchant Center but inactive, limited, or disapproved
- Present in Merchant Center but unavailable for the target country
- Present in a Website Feed but not the Primary Feed used for ads
Checklist
- Confirm the product is Active in Shopify.
- Confirm the product is available to the Google and YouTube sales channel or feed app.
- Check whether variants are missing price, availability, SKU, GTIN, MPN, brand, or product URL values.
- Compare Shopify item IDs or variant IDs to Merchant Center item IDs.
- Check the Merchant Center data source name and last update time.
- Check country, language, shipping, and target market settings.
- Look for stale app sync, old Content API entries, or duplicate data sources.
What to send for a fast diagnosis
- Shopify product CSV export
- Merchant Center screenshots or diagnostics export
- 3 to 5 affected product URLs
- The exact issue text shown by Google
Need a second set of eyes?
Run the free checker or order the $97 blocker audit. We do not guarantee Google approval, but we can identify likely feed and store blockers.
Run free feed checker Buy $97 audit